New Customer Generation

Sales people not generating new customers is one of the most common problems we hear at Vector Firm.  They may be reaching their goals, but their success comes from sales to their current customer base.  We've been able to solve this problem for dozens of security integrators and manufacturers, managed service providers, and technology providers with our New Customer Generation program.

The New Customer Generation program follows a deliberate process that includes the following items:

  • Assessment of people, systems, and culture.
  • Calculation of a balanced model of account management and new business.
  • Identification of ideal prospective customers.
  • Modern-day prospecting process.
  • Networking and business development strategy.
  • Introductory meetings - presentation templates and delivery excellence.
  • Ongoing coaching and management optimization.

The outcome of our work together is a sales team that has a healthy balance of account management and new business generation, and leadership with the right tools and processes to continue coaching the team to ongoing success.

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